Throwback
A Y2K cafe concept
A Y2K cafe concept
DOMAINS
Communication Design
Year
2022
Summary
Throwback is a desi Y2K-inspired café brand that blends nostalgia, pop culture, and immersive design to create an emotionally engaging experience for Gen Z audiences.
InTRo
The café aims for a fully immersive Y2K experience- tapping into nostalgia marketing
Throwback celebrates Indian Y2K- a time when global brands, pop culture, and early tech collided to create a bold, hybrid identity that is often overlooked
Interiors, menu, and staff attire would reflect the maximalist Y2K aesthetic
Developed various brand touchpoints including short-form and long-form content like name pads, packaging, and a zine
The café aims for a fully immersive Y2K experience- tapping into nostalgia marketing
Throwback celebrates Indian Y2K- a time when global brands, pop culture, and early tech collided to create a bold, hybrid identity that is often overlooked
Interiors, menu, and staff attire would reflect the maximalist Y2K aesthetic
Developed various brand touchpoints including short-form and long-form content like name pads, packaging, and a zine
The café aims for a fully immersive Y2K experience- tapping into nostalgia marketing
Throwback celebrates Indian Y2K- a time when global brands, pop culture, and early tech collided to create a bold, hybrid identity that is often overlooked
Interiors, menu, and staff attire would reflect the maximalist Y2K aesthetic
Developed various brand touchpoints including short-form and long-form content like name pads, packaging, and a zine
Learnings
Throwback was my first attempt at full fledged branding. These are my key takeaways from this project-
Branding has the best impact when the 5 senses are engaged
Design is not just about aesthetic- its about the experience provided
Throwback was my first attempt at full fledged branding. These are my key takeaways from this project-
Branding has the best impact when the 5 senses are engaged
Design is not just about aesthetic- its about the experience provided
Throwback was my first attempt at full fledged branding. These are my key takeaways from this project-
Branding has the best impact when the 5 senses are engaged
Design is not just about aesthetic- its about the experience provided
