The café aims for a fully immersive Y2K experience- tapping into nostalgia marketing

Throwback celebrates Indian Y2K- a time when global brands, pop culture, and early tech collided to create a bold, hybrid identity that is often overlooked

Interiors, menu, and staff attire would reflect the maximalist Y2K aesthetic

Developed various brand touchpoints including short-form and long-form content like name pads, packaging, and a zine